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At UK Playful Wardrobe, we guard your family’s information as carefully as we design our adventure-proof clothing. This policy explains how we collect, use, and protect your data – in terms as clear as our puddle-ready aqua shoes!

1. The Information We Collect

We only gather what’s needed to outfit your little explorer:

  • Order Details: What you’re buying (from jackets to tiny wellies), delivery address, and payment information (processed securely through our payment partners)
  • Contact Information: Email for order updates (sent faster than toddlers lose mittens), phone number for delivery queries
  • Account Details: If you create an account, we’ll store your preferences to make future shopping trips quicker
  • Website Use: How you navigate our site, like which tiny raincoats catch your eye

2. How We Use Your Information

Your data helps us:

  • Process orders as smoothly as pulling on baby grows
  • Answer questions from our parent-run customer team
  • Improve our products (because kids grow faster than weeds!)
  • Send relevant offers – but never more than you’d want, like that one aunt with birthday gifts
  • Keep our website as secure as the knees on our adventure trousers

3. Sharing Your Information

We only share when absolutely necessary:

  • Delivery Partners: To get those tiny wellies to your door
  • Payment Processors: To securely complete transactions
  • Legal Requirements: Only if required by law (and we’d fight it like a toddler resisting nap time)

We never sell your data to third parties.

4. Keeping Data Safe

We protect your information with:

  • SSL encryption – tougher than the stitching on our cargo shorts
  • Regular security checks
  • Limited staff access (only those who need it to help your family)

Payment details are processed securely and we don’t store full card information after processing – safer than cookies in a toddler’s pocket!

5. Your Rights

You can:

  • Ask what information we hold about you
  • Request corrections (we all make mistakes – even when ordering the wrong size during growth spurts!)
  • Ask us to delete your data (unless we need to keep it for legal reasons)
  • Opt out of marketing emails with one click

Email [email protected] for any requests – we respond quicker than you can say “where did your shoes go this time?”

6. Cookies & Tracking

Our website uses cookies – not the edible kind, but small files that help:

  • Remember what’s in your basket (because parenting is distracting!)
  • Understand which products are popular (like our bestselling baby rainsuits)
  • Make the website work smoothly

You can manage cookies in your browser settings.

7. International Data

As we ship globally (except some remote areas), your data may be processed outside your home country, but always with strong protections in place.

8. Changes to This Policy

We’ll update this policy as needed – check back occasionally (less often than you need to size up shoes though!).

Questions? Our parent-run team understands privacy concerns can be more pressing than a sudden growth spurt! Contact us at [email protected] or 57 Sandridge Rd, St Albans, GB CH1E 2ML.

Now that’s sorted, why not continue the adventure? Explore our all-weather jackets or puddle-ready rainsuits!